What my new role as a Commissioner will do to my TV & Radio Programs – D-One | Says “I joined Politics for Change”

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Otunba Dayo Adeneye. Honorable Commissioner for Information & Strategy, Ogun State
 Otunba Adedayo Olumide Adeneye aka D-One the entertainment great turned politician and now Honorable Commissioner for Information and Strategy, Ogun State-South West Nigeria opened up to Africa’s number 1 Celebrity Encounter blog Asabeafrika penultimate Saturday morning somewhere in Lagos when the Honorable Commissioner paid a weekend visit to his family. 
D-One who has paid his dues in the Nigerian entertainment sector as Co-founder of Primetime Africa, a highly syndicated Entertainment Program with over forty million viewers across Africa and a Special Visitor of over one decade to the Grammy Awards in Los Angeles  spoke for the first time on what his appointment as the state’s number one spokesperson meant to him and how his new role in Ogun state will affect his  commitments especially his television and radio programs. It is a D-One Exclusive on Asabeafrika. Enjoy!

'Welcome to the Cabinet' Says His Excellency, Senator Ibikunle Amosun to New Ogun State Commissioner for Information & strategy, Otunba Dayo Adeneye (D-One)

Sir, how would you define the experience from being an online-personality to becoming an image maker for your state, Ogun, with your appointment as Commissioner for Information and Strategy?
First and foremost I have to say that the number one image maker for our great state remains His Excellency, Senator Ibikunle Amosun (FCA, CON). I am the spokes person of the state. I am the number one spokesperson for the state of Ogun. That being said, I am tremendously, tremendously elated and overwhelmed. I really want to thank His Excellency, Senator Ibikunle Amosun for deeming it fit and for the confidence he reposed in me by appointing and swearing me in as a commissioner in Ogun state. It is a responsibility I don’t take very lightly. I take it with all sense of duty and I pledged to myself up to my friends because of the expectations of my generation and my constituency; especially my first constituency which is the first estate of the realm, they are looking up and hoping and praying that I succeed which will in no long time open doors for others. So, I don’t take this responsibility likely at all and I pray for God to give me the strength, the wisdom and the fortitude to excel in my new endeavor. 
“But one lesson one of my professors taught me in the university is ‘Never abandon what endears you to the public’. I realized and I remember and I know that D-One is a brand in itself and by the special grace of God, that brand has brought me this far. It has enabled me to enter politics and get to this level with the special grace of God”.

Otunba Dayo Adeneye explainig a point to the GDA in a section of his Study

One question some of your fans raised on facebook and twitter is the fact that you have come a long way as a veteran on-air personality famously known on both radio and television. With your new job as the commissioner for information and strategy in Ogun state, would you still be chanced to present your shows on radio and television?
Well, for now the picture is not very clear. My schedule is very, very heavy. But one lesson one of my professors taught me in the university is ‘Never abandon what endears you to the public’. I realized and I remember and I know that D-One is a brand in itself and by the special grace of God, that brand has brought me this far. It has enabled me to enter politics and get to this level with the special grace of God. So, broadcasting is not a part of me that I intend to abandon because it is a platform that I am still going to use, it is going to be very, very useful to me. That ability to reach out to the youth, that ability to educate and entertain a large populace across several divides. Primetime Africa and some of the programs we produce reach about forty to sixty million viewers weekly. So, it is a platform that I need to help me with this job; it is not something I am going to abandon. Of course, my schedule as a commissioner might make it a bit more difficult to do a lot of the entertainment things that I used to do. But I will endeavor to be able to continue to reach out to my fans and to my followers. I can assure you that we will find a way to blend the two and bridge the gap.

Otunba Dayo Adeneye (D-One) Honorable Commissioner, Information & Strategy, Ogun State with Heads of Paratatals under his ministry during his inaugural familiarization tour of Parastatals

Since the governor appointed you, there have been a lot of accolades on social media for His Excellency, Senator Ibikunle Amosun for taking such a bold decision to identify your talent and credible personality. How does this affect you as a person? 
It goes to show the vibrancy that exist in Ogun state, it is a very, very forward moving state and it has recently been named the commercial hub of Nigeria. Ogun is the most industrialized state in Nigeria with over 59 industries counting. So, we are highly, highly industrialized, highly educated. I am very, very happy with the direction in which we are going and with the package His Excellency, Senator Ibikunle Amosun has for his second term in office. During his first tenure, the testimonials were massive; everybody was able to testify because the works are there. Everybody knows that His Excellency does not love blowing his trumpet he will rather let his works speaks for him. Just drive around Abeokuta, drive around Ijebu-Ode, drive around Yewa, you will see the tremendous rate of development.  You will see how the Governor has been able to touch each of the 3 senatorial zones in one form of development or the other especially in the area of infrastructure. So, the work speaks for itself and we expect nothing less. We call it “The Mission to rebuild Ogun state” and we are going to consolidate that in this second term. We can only but pray for His Excellency to succeed and we, his team of re-builders, are up to the task. We have rolled up our sleeves and we are working on.

Otunba Dayo Adeneye (D-One) Honorable Commissioner, Information & Strategy, Ogun State in a strategy meeting with Head of Parastatals under his ministry

For a long time the office of Ogun state commissioner for Information and strategy has always been held by newspaper men, men from the news room but you happen to be the first man from the tube to be appointed in that office, how will your experience as a radio and TV man impact on the office?
Let me quickly correct your notion on the fact that one is a man of the tube, it is the same background. We are all journalists. Either you are of the news paper, radio or TV, we are all journalists. Yes, I come from more of radio and television background but I am a friend to all; all the publishers, I mean most of them, even the bloggers on the internet, program hosts on radios and TV, the news casters, the news editors, we are all known to each other. I know most of them from AIT to NTA, to Channels to TVC, Galaxy, we all relate with each other. On the professional turf, it is not that much of a big deal; we all have the same focus, which is to manage the information gamut of the state in a way that it will promote awareness to leverage on the success achieved on developmental projects. The ministry of Information and Strategy serves as the channel in the two ways communication between the government and those governed. My roles as the Political head of the ministry of Information and Strategy is to simply direct the activity of the ministry in a way that it will create a positive awareness and identity for the entire citizenry. And for the reforms, I keep saying I am really grateful to His Excellency for this opportunity and I pray; I really, really strongly pray that we will consolidate the good tidings our government has brought to Ogun state.

“The ministry of Information and Strategy serves as the channel in the two ways communication between the government and those governed. My roles as the Political head of the ministry of Information and Strategy is to simply direct the activity of the ministry in a way that it will create a positive awareness and identity for the entire citizenry”

Otunba Dayo Adeneye (D-One) Honorable Commissioner for Information & Strategy, Ogun with NTA Crew during an interview

Yesterday you went round all the parastatals under your ministry on a familiarization tour, what did you notice and how would you access those parastatals?
Yes, I actually took a tour and in touring departments under my ministry, it re-affirm my belief that one of Nigeria’s greatest resources is her people, we have people who are just dedicated to what they do giving the meager resources available to them; in going to OGTV, OGBC and seeing the kind of work they churn out, given our collective condition as a developing nation, even after 55 years of independence but our people make do in every sphere of influence despite the complains, they get it done, the news comes out, entertainment programs are coming out, live coverage is going on and they are getting it done. So, I realized that I have a group of very, very dedicated staff that manages the ministry and I cant but just encourage them and push them to take it to that next level. So, we already have the people on ground, it is just to equip and make sure that they are motivated and they continue to be committed to re-building and consolidating the mission to rebuild Ogun state.

Otunba Dayo Adeneye...a friend of the media

I remember while growing up in Lagos, every Sunday morning on our way to church, OGTV was the favorite TV station with its front page newspaper analysis and the rendition of the Omo Ogun Ise ya anthem, yesterday you talked about digitalizing OGTV and OGBC, how will that affect the originality of this great brands?  
Well, thank you for remembering that anthem. As a mater of fact, you are very right. Ogun state is one of the first to have a state anthem which is what you hear on TV in those days when it was time to cast the news. It is very, very much in our blood. It is still sung in all our occasion. Second, going digital, that is not something that is peculiar to our side of the world alone which is Ogun state, talking about OGBC and OGBC, it is a global thing, the world is going digital and I think the deadline was for this year but it has been extended because of the enormous cost of going digital. It is a highly capital intensive endeavor but that not withstanding, we can’t afford to get less behind. We must catch up, we must keep up. It is something that has to be done; where we are going to get the money, we don’t know. But we cant just sit on our hands and be murmuring, we will get there and hopefully by this time next year, when we are speaking, we pray that we would have gone digital. Some equipments are already been installed; some parts of the station are already hybrid, talking about half digital and half analogue and most of the staff are being trained already on digital ways of transmission. So, it will be a smooth transition, hopefully.  

Otunba Dayo Adeneye (D-One) Honorable Commissioner for Information & Strategy, Ogun State with head of parastatals under his ministry

As you earlier said, Ogun state is rapidly developing industrially and the attendant success of real estate is attached. Sir, how much more do you think Ogun can be sold to the world as the spokesman for the state?
The opportunities are limitless they are boundless. I was privileged to have toured all 20 local government areas with His Excellency, Senator Ibikunle Amosun during the last election and I really didn’t realize Ogun state was that big. I know it was great but I really didn’t realize it was that big. So, the potentials are just vast, we have plenty of arable lands for agriculture and real estate investment, it is just enormous. We are talking about minerals like bauxite, limestone and granite, it is just limitless and the potentials are just there. We have foreign investors coming in to pick and create businesses I can tell you that Ogun state is going places. We will pray that the airport project that is scheduled for this second tenure, our light rail project, God willing will succeed, Ogun will open up, most people already know that a certain percentage of people who work in Lagos state are residents in Ogun. But we would pray that as we go along in this second term, as we move along in the years ahead, this people will not only live in Ogun state they will work in Ogun state and contribute their taxes and quota to the continued development of  Ogun.

Otunba Dayo Adeneye to Asabeafrika...'I am the Number One Spokesman of Ogun State'

So, what is the meaning of Ogun standard? What is it all about?
It is a terminology that His Excellency, Senator Ibikunle Amosun uses for us to be aware that we are citizens of Ogun state and workers of Ogun state and that we should raise our level of excellence. There is a certain expectation of us in work and products that we deliver, in things that we do, the things that we say, the way we dress. There is a certain standard of Omo Ogun, you should be properly dressed, you should speak properly and whatever product you produce should be of world class standard. We call it Ogun standard, so, our road projects are made to Ogun standard, and our bridges are made to Ogun standard. So, when we say ‘Ogun Standard’ we simply mean Ogun of International repute, of International standard that can pass the test of any international body. That is what we call Ogun standard and it reflects in our brands.  

“We will give you our Gari Ijebu and Ikokore. Gari Ijebu is consumed all over the world. It is a popular commodity because people will ask you “Se Garri Ijebu ni?” and you know I am an Ijebu man and I love my Gari (Laughter). So, we are a very welcoming people and our hospitality is top notch”.

Otunba Dayo Adeneye (D-One) here comes the Pressure of Office

I noticed that people have this view of you as someone who go to Radio and TV to present shows and make a lot of people happy, what is it going to be like now as a political office holder?
Unfortunately most people think that is all what I do, you just go to the radio and you go to the TV, there is a lot more to that. I mean, it is a business. I also go to the market to sell my product. I go to marketing managers, I go to agencies, I go to banks to seek loan, to buy equipments, to write to Grammy and get all the supports in the world for my business. But most people don’t see that, they just see you on TV, on radio and think that is all you do.  There is a lot more to it; now, you asked what is going to change? There is no difference. When people ask me, ‘why are you now going into politics? And I say ‘wait a minute, my life has always been one of service and if you check my CV, I was a teacher at a point and I didn’t do teaching out of the lack of a good job. I left a good paying job because I wanted to teach. I just thought I had some things to offer and I did that and I did it very well and from there I moved back into radio which I studied. And when we started with radio, it was service; we were not in it for the money.

D-One...The Methamophosis; from Tube to Soap Box

When we started doing music, we were not doing it for the money because there is no money in music, we just started by trying to help three young men talking about Tony Tetuila, Idris Abdul-Kareem and Eddy Ashiedu Brown (Eddy Remedy). So, my life has always been about service, serving young people, empowering them. Having done that in the private sector, We just taught, ‘wait a minute’ I particularly was not happy with the way the country was going and I was tired of being one of those who sit in the corner and complain ‘Oh, there is no power, the roads are bad etc’. Rather than complain, do something about it, my father always say that if you get to the bottom of a mountain, don’t sit down and start crying, start climbing up and that is what I tried to do by getting into the game to see how I can help make change possible. I bought into the Change mantra and we thank God that the Change did take place and it is taking place and Nigerians are already beginning to feel the effect. Weather it is through electricity that is a bit stable this days and fuel that was a bit stable up until now, you can begin to see immediate changes. I read in one of the newspapers the other day that the Federal Government has been able to save for Nigeria N1.7 trillion naira in a matter of five months; this is what we didn’t have in the last regime, If we can continue on that trend for the next four, five, six and eight years, you see that Nigeria has a bright future. That is why people like me got into politics.

Otunba Dayo Adeneye to Asabeafrika...'Ogun state is home to all'

A lot of entertainers and popular faces in the entertainment sector went into politics last year and only few people like your humble self and  Actor Desmond Elliot came clean with success. What is your advice for many others who lost out?
With anything in life, not just politics, when you fall, you get up; it is not about how many times you fall, it is about how many times you get up. And you haven’t failed until you stop trying. It is like a boxing match, you can get knocked down at many times as possible; the only time the referee counts you out is when you refuse to get up. Falling down is not the very end of it, go ask successful business men like Dr.

D-One with wife, Barrister Chief (Mrs.) Caroline Adeneye during a political Campaign for APC last year

Mike Adenuga or Alhaji Aliko Dangote, go ask High Chief (Dr.) Raymond Dokpesi, they will tell you that ‘Oh, they failed severally but they got up because the dream was always there, they believed that they will make something at the end. Yeah, if you give it a shot and you don’t make it the first time and you didn’t make it the second time who told you it is a mistake to try at the third time? One of America’s greatest President Abraham Lincoln never won an election until he won the Presidential election, he ran for house of representative he lost, he ran for house of senate, he lost and even became bankrupt at a time, then, he decided to go for presidency before he won. There is a lesson to learn in all those things, never give up; never, ever give up in anything you do in life. Winston Churchill once said “Never ever give up”.

D-One with Powerful Media Friends, Dr. Seye Kehinde of City People & Dr. Azuh Arinze of Yes International

Lastly, say something to lovers of Ogun state locally and internationally?
We are a very welcoming state. Ogun is full of non indigenes and indigenes alike, you don’t need to be a Yoruba to live in Ogun state, you can go to any part of Abeokuta, Ijebu or elsewhere and you will be welcomed. We will give you our Gari Ijebu and Ikokore. Gari Ijebu is consumed all over the world. It is a popular commodity because people will ask you “Se Garri Ijebu ni?” and you know I am an Ijebu man and I love my Gari (Laughter). So, we are a very welcoming people and our hospitality is top notch. Like I said earlier, Ogun State is now the industrial hub of Nigeria. If it is your business that you want to bring to Ogun state, if it is your residency that you want to change, Ogun state is very, very opened and we are welcoming you with open hands.

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