RULE 60: Shun Ads That Promise Get-Rich-Quick Schemes - It Won’t Be You Who Gets Rich Quick

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City Dance Expert Tessy Alero Yembra with blogger Gbenga Dan Asabe & Journalist Paul Ukpabio
If you type in ‘Opportunities to make money’ into Google you get over 150,000,000 hits. That’s not quite as many as ‘sex’ but still a pretty good indicator of what we want. There are a lot of get-rich-quick schemes in there. Now, believe me, they do work.
What? I hear you cry. Yes indeed they do work. But not for you, not for the poor mugs who sign up. They work for the instigators, the beginners, the ones who launch such schemes.



In the 1980s there were lots of water purifier selling schemes about. I was invited to a couple of their meetings and went along out of interest (strictly research I promise) and was amazed at how quick people were to join in, to sign something, anything, that promised them loads of money with minimum effort. After all, what did they have to do but sell a water filter to a few friends and relations?
Easy pickings they all thought. Where are all the people now who signed up, invested their savings, and were promised untold riches? Funny, I can’t find any either.
Maybe a few did indeed sell some and alienated their loved ones in the process. Maybe there were a few at the beginning who did make quite a bit of money. But any pyramid scheme isn’t sustain- able and will collapse once it reaches a certain level because there just aren’t enough people on the planet to sustain the promise. I like what Woody Allen says about a fool and his money - how did they get together in the first place?
“Maybe a few did indeed sell some and alienated their loved ones in the process. Maybe there were a few at the beginning who did make quite a bit of money. But any pyramid scheme isn’t sustain- able and will collapse once it reaches a certain level because there just aren’t enough people on the planet to sustain the promise”
When I was a kid I remember reading about a couple of scams that set me thinking about how gullible people are. The first was a pest killer. You sent off £5 (it may have been pounds or dollars or whatever) to buy a pest killer guaranteed to kill any household pest including fleas, cockroaches, mice, etc. What you got back were two small blocks of wood with the instruction to catch and place the pest on block A and then press down block B with great force. I kid you not. And the perpetrators made a lot of money before they got caught.  It might be time to try that one again. The second scam was someone offering a yard of silk during a silk crisis for a similar small fee (notice how the amount is always small enough to tempt you in) and what you got back was a yard of silk thread - they had never specified the width.
Now you might be thinking you are too clever to be taken in by such obvious hoaxes. Yes? Well they aren’t all as obvious and you might not believe the schemes that otherwise very smart people sign up to. There are no get-rich-quick schemes. Repeat after me: There are no ….(Idan!)

From The Book; The Rules of Wealth by Richard Templar
(Read Rule 61 of Rule of Wealth tomorrow on Asabeafrika)

 Read-to-Wealth Series

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