Thursday, 30 June 2016

My Life as Marketing Director of FrieslandCampina WAMCO — Tarang Gupta Says, “Nigerians are indeed, the happiest people on Earth”


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Tarang Gupta with the GDA of Asabeafrika
Tarang Gupta , Marketing Director, FrieslandCampina WAMCO
-         Born in India. Has lived his life in 13 cities and 3 continents. Has one daughter 8 years old and his family lives with him in Nigeria. 
-         Completed his masters in Business administration in India.
-         Started his career in sales & marketing with Unilever before moved into Sara Lee in Global Marketing role.
-         Joined FrieslandCampina global team in 2010 in Malaysia before moved to Singapore and now heading marketing team of  FrieslandCampina WAMCO in Lagos from
Tarang has worked in thirteen countries across three continents of the world before he was redeployed to Nigeria recently. During the launching of a brand new product, PEAK 4-5-6  for kids of ages 4 to 5 on Wednesday June 15, 2016 at the Oriental Hotel, Lekki-Ajah, Lagos, this gifted marketing guru who loves Nigeria passionately opened up to your Africa’s number 1 Celebrity Encounter blog, Asabeafrika.  He told us the story of his skills, passion and love for Nigeria. Enjoy the excerpts.

Tarang Gupta (R) with his Chief Marketing Officer, Arts Jan Triest and others at the launch of PEAK 4-5-6
How do you feel today after launching Peak 4-5-6?
That is not the question; I think it all starts with what is the purpose? We start with the purpose of nourishing Nigerians with quality diary nutrition and this is one of our other next step to do it. It is all about giving the Nigerian kids the best nutrition that will enable smart growth and development. Peak 4 5 6 is all about making a quality effect on Nigerian kids. And here we are to bring specialized nutrition to our 4 to 6 six years old. Age 4 to 6 is a delicate age which needs the best of nutrition in the world to ginger growth. The big question to us is ‘how many kids can we make smarter? How many more kids can we help to live longer? How many kids can we help to make stronger?’ That is what we have done as a company, as an individual and as a brand? We have done our job. We can’t do that alone but with the support of the media, with the support of the nutritionists and that of the entire diary industry, if we keep giving the right nutrition and at an affordable price to our children, I think the future is really bright.
“Wherever I will have to live for the rest of my life, what I will always go back to is the power of Nigeria, the power of being happy, and today I can still say the happiest people on earth are Nigerians. And that I think is fundamentally important”.
Tarang Gupta unveiling his newest product PEAK 4-5-6 as Guests looks on amidst pomp and celebration
What does it takes to be a father? 
Fatherhood comes with a lot of priorities and anxiety. You are always asking whether your kid is ahead of the others.  At the same time you are very proud of what they have achieved. That combination is something that you always go through as a father. You are proud and very anxious. Anxious how the future would be and you are proud of what they are achieving today. That is a life of a father and the responsibility of fatherhood.
Tarang Gupta to Asabeafrika....'Only few companies in the world can open their eyes and look up to the ceiling to say 'we are happy with what we do'
TARANG GUPTA The Chef and family man who loves cooking for his wife and daughter
I learnt you have lived practically in 3 continents of the world being a marketer at great compnanies like Unilever before you joined FrieslandCampina? Can you tell me what the experience looks like?
I have lived in thirteen countries, and three continents and I think to me one of the best continents is the African continent. Nigeria thought me one very important thing; it is the optimism and the attitude. What we are going through, all of us, with the tough times in the country I sincerely believe what will bring the country out of the bad situation is the Nigerian spirit. Nothing else. And that is something I am fortunately taking back unto myself.  Wherever I will have to live for the rest of my life, what I will always go back to is the power of Nigeria, the power of being happy, and today I can still say the happiest people on earth are Nigerians. And that I think is fundamentally important. 
“I think there are very few brands and very few companies in the world who can open their eyes and look at the ceiling and say ‘we are proud of what we are doing”.
Tarang Gupta... the incurable sales man
Tarang Gupta to Asabeafrika....'My Company takes pride in caring for the well being of families'
Tell me what do you enjoy about your job, being a marketing director of a giant diary company like FrieslandCampina WAMCO?
I will refer that question to the big question being asked by my daughter ‘Daddy, what do you do and what do you like?’. And I say to her ‘when I get up in the morning what I like about my life is that I am making a difference’. Everything that we do (FrieslandCampina) is only helping people to get better.  I think there are very few brands and very few companies in the world who can open their eyes and look at the ceiling and say ‘we are proud of what we are doing’. In whatever we  do, we make a difference in the health, nutrition and life of people; adding value to their health. And I think there is nothing better than that.
L-R; Tolu Martins (Peak 4-5-6 brand manager) the GDA & Tarang Gupta
Do you have a philosophy and what is that philosophy?
Live life to the fullest; only today is there, maximize it and live it. You can plan for the future but live life today to the fullest.
Tarang Gupta with his lovely wife and daughter
Tarang Gupta with Professors Ngozi Nnam and Ignatius Onimawo

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