Saturday, 2 July 2016

Why I love Pastor E.A. Adeboye — Tolu Martins


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Tolu Martins to Asabeafrika....'Peak 4-5-6 is like my next habit'

Tolu Martins is proudly FrieslandCampina WAMCO. She is the young and dynamic brand manager of the newly introduced PEAK 4-5-6 brand of milk for children of ages 4 to 6 years that was recently launched at the Oriental Hotel, Lekki-Lagos (South West Nigeria) on Wednesday, June 15, 2016. The brand which was unveiled by Profesor Ngozi Nnam the President of Nutrition Society of Nigeria had in attendance top FrieslandCampina WAMCO executives like Tarang Gupta the Marketing Director and Arts Jan Triest the global Chief Marketing Officer of FrieslandCampina of Netherlands among many other dignitaries. She spoke to your Africa’s number 1 Celebrity Encounter blog, Asabeafrika on the benefits of her product and why she loves her job at FrieslandCampina. Tolu has a role model. His name is Pastor Enoch Adejare Adeboye. Find out why Tolu loves the Redeemed Christian Church of God leader. Enjoy.

How does it feel to be the brand manager of PEAK 4-5-6?
Indeed it is a privilege to be able to manage such a product. Being able to see it from conception to reality and launching of the product. It has been a lot of hard work but it has been fulfilling. I am also excited to see the response of the consumers concerning the product. Initial response has been amazing.  We had great feedback from the market, from consumers about the product. So, I am just looking forward to seeing it going skyrocket.

“I am also a mum myself. So, basically it is like making the brand my own habit. I handle the brand with utmost care and I can confirm that if parents choose PEAK 4-5-6, it will amount to nothing than taking the best decision
L-R; Peak 4-5-6 brand Manager Tolu Martins, GDA of Asabeafrika and FrieslandCampina Marketing Director, Tarang Gupta
What is the challenge that comes with managing a brand that appeals to children and has a lot of potential for their growth?
I am also a mum myself. So, basically it is like making the brand my own habit. I handle the brand with utmost care and I can confirm that if parents choose PEAK 4-5-6, it will amount to nothing than taking the best decision. I mean, you cannot run away from a brand that seeks to develop the intelligence quotient of your child.
Who is Tolu Martins?
I am actually Tolu Olaonipekun Olajimi Martins. I have a one year old.
A boy?
I have a girl. She is just a year old.
What does it takes to be a mother?
Being a mum means worrying about someone more than you worry about yourself. Caring about somebody more than you care about yourself. That is what being a mum is.
“Being a mum means worrying about someone more than you worry about yourself. Caring about somebody more than you care about yourself”
How do you feel working in a company like FrieslandCampina?
Well, working in FrieslandCampina put me in a position to work on a product that makes life easier for other mums and also to make sure the process offers the best for your child because as a mum, you worry much about the several development phases of your child. You worry about what your child is consuming and being able to make such a worry go away is one thing you crave for; actually, it is a very fulfilling job for me.
Tolu Martins to Asabeafrika....'Peak 4-5-6 is the next way for mothers to go'
What message do you have for Nigerian mothers about PEAK 4-5-6?
If you have 4 to 6 years old, I will advise you to go for PEAK 4-5-6 because it is formulated basically on the nutritional requirement of your 4 to 6 years old. It is tailored specially for their needs. So, you will be doing your child a whole lot of good going for this product.
How would you describe your job experience at FrieslandCampina?
The company is a family. Of course I have worked in other places before but the FrieslandCampina experience is a rarity. Indeed, it is a family. It is indeed a great company that cares for her staff and relate to us as a family. It is a company that cares for the goodness of Nigerians. You can see the passion for the awareness on good life and healthy living through good nutrition. You can see the need for healthy living from time to time. So, it a wonderful experience to work in such an environment. 
 “I like him because of his good connection with God and also not at the detriment of his family life. I think he has a very purposeful life”.
What do you really like about your job?
What I like about my job is the fact that it makes me to be able to make a difference; being able to do things that will positively affect the lives of other people and their health situation. It is indeed a very fulfilling job.
Tolu Martins wait for the GDA as we share a pose with her boss and Marketing Director, Tarang Gupta
Do you have a philosophy of life?
I just believe that the worth of your life is measured by how you impact others.
Do you have a role model?
Well, my role model, sorry to sound spiritual, my role model will be Pastor E.A. Adeboye. I like him because of his good connection with God and also not at the detriment of his family life. I think he has a very purposeful life.
Tell me your favorite meal?  
Guess what? I am not so much of a food person but I love our products.  Funny enough, I love Three Crown actually. Three Crown is my meal choice.
Finally, advise parent on the benefits of PEAK 4-5-6?
What I will say is simple. PEAK 4-5-6 is an investment for your child’s future. Nothing is too much to raise a good child. It is very important to know that whatever you put in your child is what counts. You are feeding their bones and you are feeding their brains and I think it should be taken serious.

Gbenga Dan Asabe

Africa's Number One Celebrity Encounter Blog

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