Sunday, 10 April 2016

Secret of my success as Nigeria’s Number 1 Wedding Event Planner — Temmie Amodu


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The GDA meets the Tsoule MD, Temmie Amodu

Temmie Amodu is a tall, handsome and gifted genius with a baritone voice that is very synonymous with his leadership style. Meeting him at all is an opportunity to learn new things and that was why Asabeafrika decided to pay him a second visit couple of months after a first visit in 2015.
 Blessed with a well trimmed beard which matches his gangly height, you will find so many things that explains the brilliant success of Temmie Amodu in the last one decade of running Tsoule Events Company,  especially on facts related with his calling—Events Solution.   

Yes, this Lagos big boy is no doubt one of Nigeria’s best Events planning strategists of the millennium and to some extent, a number 1 in his calling—Wedding Event Planning. Of course, Temmie handles conventional events as well.  In year 2013 and 2014, Temmie Amodu was declared winner of the Wedding Planner of the Year award by WED Awards Magazine for the two consecutive years. Between 2012 and 2013, organizers of The Nigerian Events Awards (TNEA) carried out a public research where Temmie Amodu emerged as Winner of the Young Achiever Award for year 2012 and 2013 after massive public voting in honor of his achievement in his distinctive choice of profession.
 Amodu is a member of Association of Professional Party and Events Organizers of Nigeria (APPEON) and winner of the Nigerian Institute of Public Relations (NIPR) recognition award among several other honors home and abroad
 His role model & mentor Preston Bailey is world’s number 1 Wedding Event Planner and Temmie has met him one-on-one with the evidence of an autographed book written by Preston Bailey to show for it. He has equally met other global leaders like former US President Bill Clinton and American Born Japanese author Robert Kiyosaki whose book “Rich Dad, Poor Dad” influenced Amodu a great deal while growing.
His company TSOULE Incorporated is Nigeria’s leading wedding and event planning company. He is equally the only Nigerian event planner with an annex in Houston-Texas, USA called Nathanael-King Signatures (Named after his first son)
Recently, Temmie Amodu who studied Engineering as first degree added other concerns to his business empire; one of such lofty idea is Décor Kobo which is set to create a marked revolution in the history of events management in Nigeria. Décor Kobo like the name implies is a kobo-less rental Ideas Company that has a lot of prospect for low budget events.
 His biggest idea however is Yeeparipa! It is a consumer whistle blowing platform set to add value to customer relations in Nigeria. 
Amodu hosted your Africa’s number 1 Celebrity Encounter blog Asabeafrika in the early hours of Thursday, April 6th inside his No 14, Adisa Basua off Adelabu, Surulere, Lagos office where he told us some of the secrets of his business success and  why he remains number 1 in his industry. Enjoy the excerpts.

The GDA after the encounter with CEO, Tsoule Events, Mr. Temmie Amodu

Temmie Amodu to Asabeafrika...'We are in America because we export our various cultures to the global market'

Why I am soulful for Tsoule…
Tsoule has suddenly become the number 1 in the area of bridal and corporate events solution for top blue chip companies and high profile individuals in Nigeria. How did you achieve this status over the years?
Thank you very much Mr. Dan. Tsoule for me has been a thing of great passion. It is a name that came into being since when we were in high school, we used to have small clubs between me and my friends. Each of us had the soul name attached to his name; you have Segun-Soul, Lanre-Soul, Temmie-Soul and all of that. Some of those friends of mine actually worked with me at the beginning of this company but today, they are all successfully independent in their various endeavors. We started in 2006 and this year marks our tenth year. However, the business was officially registered in August 2008. So, with the Corporate Affairs Commission, the business is 8 years but in practical terms we are 10 years. I was working before I started Tsoule. I think the main reason why we have kept this level of performance is guarded by two standby philosophies that has been a part of my life which is quality and integrity. Quality being a state of ensuring everything is at the point of excellence. Even with the scarce and very limited resources, you can do the very best you can. Integrity I believe is the currency of business, if you don’t have integrity, you can’t do business.  Integrity is the major reason why our clients have been happy working with us, they find the convenience of professionalism with us, just tell us what you need and we go ahead and implement solutions for you. I studied engineering and solution provisioning is next to my way of living which is what I have come to apply to the events industry.

Temmie Amodu to Asabeafrika...'Being an engineer by profession helped me a great deal in being a good events planner'

Preston Bailey, World Biggest Bridal Events Planner & The Man Temmie Amodu reads like a book

You studied engineering and today, you are an events planner, is there any correlation between events management and engineering?
Yes, as an engineer you have processes, you have procedures. You have work methodology and for the events business, it is pretty much the same thing because as an engineer, you got to project-manage your designs, some of the designs you want to get from point A to Point B and the same thing happens to the events management industry, you have your various individual vendors as a service provider and you harmonize them based on timeline, based on resource, labor, man-power and everything that works and this is part of the reasons why our work at Tsoule Events Company has been unique because we apply engineering skills to our delivery, we handle our processes from a world class perspective. I used to work with a multi-national and that is the same process I have applied here; it has allowed us to be able to ensure good HR, Inventory and the entire work processes moving for good. We thank God for the referrals.

“Integrity I believe is the currency of business, if you don’t have integrity, you can’t do business.  Integrity is the major reason why our clients have been happy working with us, they find the convenience of professionalism with us, just tell us what you need and we go ahead and implement solutions for you”.

Temmie Amodu, CEO, Tsoule Events & Decor Kobo Ltd
Temmie Amodu to Asabeafrika...'In making success, integrity is the only current'

In a very hazy economy like Nigeria where competition is paramount and government policies summersaults, how have you been able to survive in your 10 years adventure as a business man?
Well, to tell you the secret of our success is to say you allowed yourself dream. You helped yourself believe that ‘yes, I can’. It is not easy running a business in Nigeria, you have the predominant problems, as it is now, we have no fuel we have no electricity. It is so bad we have been running generator on black market but back then, when we started some ten years ago, I was working as an Engineer (At Philips Project Nigeria) it was in-between that time I was using my salary to buy things and equally running the process. After I close from work, I go for my passion which is events management and we built the business strictly on passion. Well, being an entrepreneur, you have your ups and downs, you have to anticipate it. In the first 5 years of every business, you have your challenges; it is pretty much like a marriage. If you can surmount the first one year or the first six months, you change your mind, maybe because you have a contract that didn’t go well, then you quit and if you don’t quit you come back on the saddle, two years after you have challenges.

Temmie Amodu during an earlier encounter with the GDA in 2015
Temmie Amodu to Asabeafrika...'Africa has the largest content for events making'

As a matter of fact, every human being has a challenge every three months. It is a standard, you have a crisis, we are all currently going through a crisis right now in the country and it has disrupted our way of life. So, every three months, weather you like it or not, weather you are in the church fasting, you will have a crisis that would warrant that you use your mental capacity to solve it.
So, to now go out to be looking for trouble is like increasing your problem provisioning; if in a year you have four problems by the virtue of your three-three month’s interval, when you now go out and you don’t do things with integrity then you will have many battles to contend with. I was listening to a sermon yesterday during a fellowship and the Bishop was saying ‘you can’t collect money to supply 20 items and you supply 18, it is wrong’. We are looking for prosperity but you must go through the right processes. There is a reason why you are successful. Success can be predicted likewise failure too, can be predicted. So, doing business in Nigeria is interesting, there is a lot of money to be made but you need to apply a level of maturity and empathy to the people you are working with and to your vendors in terms of negotiating the best skills and giving the best skills to your clients. Most times, fingers are not equal and that is where empathy comes in. 

“As a matter of fact, every human being has a challenge every three months. It is a standard, you have a crisis, we are all currently going through a crisis right now in the country and it has disrupted our way of life. So, every three months, weather you like it or not, weather you are in the church fasting, you will have a crisis that would warrant that you use your mental capacity to solve it”.

Temmie Amodu to Asabeafrika...'In delivering a great event, your ears must be opened to details'
Temmie Amodu to Asabeafrika...'I am a man of Process & Procedure'

What are the challenges of your industry and what do you think should be the panacea?  
The challenge that we are facing right now is more of ethics and regulation. We have a group called APPOEM (Association of Professional Party and Events Organizers of Nigeria). We have a lot of event managers, event designers under this umbrella. It is an organization whereby you can come in and share challenges and ideas alike. We have our regular meetings and we have an end of the year event recently. We support each other. But to tell you our challenge, I will like to associate it with Michael Potter’s four forces; the main challenge we have is the fact that we have a zero barrier of entry in terms of regulations and in terms of who can be an events planner.  Yes, we have the association but people can still do businesses irrespective of this relationship or our association. What that simply means is that if you say you are serving the wedding industry for example, the last bride can find a new events planner. They can talk to you for a couple of months and change their mind once they find a cheaper service provider. These days, you could do your entire event planning on Instagram. You can be on Instagram, pick your MC, pick your event manager and they will all come in and perform. I won’t call it a challenge but I will rather call it the necessary dynamics of business because we have a lot of flexibilities when it comes to organizing events these days.

“I have done events in America and the truth is, if a white person can do a white wedding, it is going to be impossible for this white person to do a traditional event the way an African events planner will do it. It is a good culture export; we have over two hundred tribes in Nigeria, we have the Tivs, we have the Ibibios etc and they all have their peculiar cultures”

The Tsoule founder explaining a point to Asabeafrika's GDA

Our American Connection…
You equally run a branch of your company in the US, what are the marking differences in term of clientele needs?
On an international scale, the African content and the Nigerian events are one of the highest. I have done events in America and the truth is, if a white person can do a white wedding, it is going to be impossible for this white person to do a traditional event the way an African events planner will do it. It is a good culture export; we have over two hundred tribes in Nigeria, we have the Tivs, we have the Ibibios etc and they all have their peculiar cultures. They have their bridal interests that the Indian or Pakistani person in America or London that want to do your event will not be able to pull up and that is why we have our presence in America. We are called Nathaniel Kings Signatures; Nathaniel King is the name of my first son. We are based in Houston and we add value to events in that part of the world. Apart from the huge Nigerian market in America, we have the multi-nationals that also celebrate what we call “Cultural Day”. If you have a Coca-Cola or a brand that want to celebrate Africa, you could come up with a Zulu Concept; you could come up with an Ethiopian cultural concept. Why do you want to have Belly Dancers when you could have a team of Atilogwu dancers? So, these are areas where innovations come in and where ingenuity defines you as the master of your game.

Temmie Amodu to Asabeafrika...'Every functioning man has crisis that challenges his mental capacity every 3 months'
The Logo of Temmie Amodu's company

(Watch out for Part 2 of the Temmie Amodu’s exclusive titled “Why we want to Yeepa! Nigeria” on this blog after this time out; Mr. Temmie Amodu can be reached via www.tsoule.com)

Gbenga Dan Asabe

Africa's Number One Celebrity Encounter Blog

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