Monday, 11 April 2016

Temmie Amodu Exclusive 2: I have handled events where only criteria for attendance is your dad’s name to a street in VI | + His Yeepa! Invention


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Temmie Amodu to Asabeafrika...'In dealing with my clients, i bring emphaty to play'

In this second part of the exclusive interview with event planning genius Temmie Amodu, CEO of Tsoule Events Incorporated, the gangling dude behind major top notch events in Lagos-Nigeria shares his experience on success, failure and more. He equally spoke on his new Events Service Swap concept, his new company, Décor Kobo, his customer whistle blowing agency, Yeepa! And many more…enjoy the excerpts on your Africa’s number 1 Celebrity Encounter blog, Asabeafrika.



Temmie Amodu on Decor Kobo 'Decor Kobo is our arm that looks at the bigness of the celebration and the smallness of the fund vis-a-vis result'

Why Tsoule is market leader…
Some people describe you as an event scientist; can this be as a result of your inclinations to cultural details and aesthetics on the job?
Well, I am humbled because people will always say what they have to say especially if you are adding value. What I focus on is giving my client the convenience and the ease of the solution that we provide. I look at the trend; I am a child of pattern. I see how the direction is and we re-position ourselves accordingly. I am a futuristic thinker. I think that is what most good leaders do; they are visionaries who say ‘ok, in the next five years what is going to happen? Why is it happening like this now?’ and what is the next best thing to do? And because of my empathy to my clients, it helps me give affordability. For instance I didn’t spend a lot of money for my wedding. I have seen some eye bulging events done, I have handled events whereby the principal will say in the invitation ‘if you don’t have a street in VI (Victoria Island), you are not invited’.

 “What I focus on is giving my client the convenience and the ease of the solution that we provide. I look at the trend; I am a child of pattern. I see how the direction is and we re-position ourselves accordingly. I am a futuristic thinker”. Décor Kobo by the name was then, doing events accordingly.

Temmie Amodu on Events Planning...'I am an Events Technologist'

(Cuts in) You mean people could rate attendance to such level?
Yes, your father can have a street in Ojota, it is your problem. Your father can even have a street in Lekki but if it is not in VI maybe Ozumba Mbadiwe, Akin Adesola or Adeola Odeku you are not invited and that is the standard for the VVIP section. It is an interesting experience and it pulls its own standard. It is part of creating uniqueness to your project. So, it is all about you and how you handle such briefs.

Temmie Amodu to Asabeafrika...'I am a futuristic thinker'

I saw in your profile a client base of Dangote Group, UBA and some top multi-nationals and blue chips. Why are you the only one there?
I think relationship is important. Design their functions and be empathetic to their needs because as a service provider, whatever you do affects your client. It might cost them their jobs if you don’t deliver well. You have somebody that works as a communications manager somewhere and he entrusts you with a project, he pays you and you don’t pull it off. It will tell in the brand and it may tell on the person’s job. Sometimes it does tell on the job. At some point, the company might give the person a query to say ‘look, you organized this product lunch but you didn’t do it well’. Or ‘you did our end of the year bash and it was a mess’. So, being empathetic is important. Maintaining relationship is also a point but above all, you must do above what you are paid for.

Temmie Amodu to Asabeafrika...'With Yeeparipa, both the consumer and the service provider will have a balanced and fair judgement

Décor Kobo, our kobo rental solution…
Décor Kobo is another of your company that is into rentals for ordinary clients. Can we say Décor Kobo is a reaction to a clientele base that cannot afford the prime services of Tsoule Events?
Well, a lot of people don’t know it but Décor Kobo as a business name was conceptualized before Tsoule Events. Décor Kobo by the name was then, doing events accordingly. I have never been a fan of wasting resources but someone who loves to create class with the little at hand. At Décor Kobo, our passion is to provide affordable, quality and quick service to the up and coming markets and I will explain further on that.

“I have never been a fan of wasting resources but someone who loves to create class with the little at hand. At Décor Kobo, our passion is to provide affordable, quality and quick service to the up and coming markets and I will explain further on that”.

Temmie Amodu to Asabeafrika...'In being a market leader we make relationship the best strategy with our clients'

(Cuts in) Please do
I have been in this business for a decade and we have come to find out that if we are not careful, as a group of events planners, the people that are actually making all the money are the carpenters, the welders that we engage, the people selling the fabrics, they import these fabrics. It is a tourist task to even do an inventory of your fabrics; you want them clean, you want them neat, you have to maintain the quality. So, the people who are actually making the money are these other people I have mentioned not we the creative team. We want to have the best in place, best fabrics, table covers, and chairs among many other things. You buy, buy, and buy. When do you actually seat back to say ‘hey, where is the money?’ So, it is our decision by virtue of volume on rentals to make it affordable for virtually everybody. We have a huge inventory, we have warehouses to our selves and by so doing, we hope to see a rental mall where people come in to say ‘oh, I want this’. You can have a card and just roll and say ‘ok, give me that, I want this, I want that. I pick this one, I pick that one; and the forward design for the Décor Kobo rental platform is welcoming. We intend to have a mobile hub which we are already developing, whereby you can sign in as an individual event person, you can rent off the platform. You can buy off the platform and there is a unique one that we have put up in there, it is a barter strategy.

The GDA with Temmie Amodu, Founder, Tsoule, Decor Kobo & Yeeparipa!

Events Service Swap is the next way to go….
What do you mean by barter strategy?
It is a barter system of rentals. What we are hoping to do for the established events people and even those who have gone ahead to invest in this industry, you discover that there are so many moving items, you have flowers, you have crystals, you have table lightings, you have bridal costumes, you have rugs—it is a lot of inventory to have and if we all continue this way, yes, we are boosting the economy but at the end of the day, we discover that we have invested heavily in things that we can ordinarily hire or get at very affordable prices. You see a bridal chair from someone or you see a LED light at a show and you want to buy it, why buy it when you can barter it? You have something else; you have some very lovely LED furniture. Here for example, I have a wedding event for this weekend; you have something that I will need to have gone out to buy. Why don’t we barter? So, it is a system we are creating called Events Service Swap that will allow us to be able to do this trading internally.

Temmie Amodu in an earlier interview with the GDA in 2015

We have a Corporate Affairs Commission verification to ensure nobody gets that and we are trading with the system, really. We want to leverage the opportunities at hand. A situation might arise tomorrow that I have something that you need and you don’t have anything that I need. It can create a bottleneck which we have already tackled by making sure that we are trading with the system. We look at the value of the item you are renting and we rent it in the credit of the business, which we can use that credit as well to buy or rent from somebody else. You can rent your old equipment that you have used and used, yes, you got it for a lot of money but you can have a residual income on a platform that will make it easy and affordable and everybody wins. We cannot manufacture these things locally, if we continue to import, our Naira will continue to suffer and a lot of us already have some of these things. You have some new things that we will love to have, why don’t we barter; we don’t need your money. Yes, if we rent it we can get money from our clients or any other way we can use that equipment. But we are not talking about money here; we are talking about value exchange which of course brings money in the end. So, we have created that platform and we have a lot of people already talking to us and in couple of months we will be launching it big.

“So, we don’t hope to be malicious, we want to be a balance defender of consumers. I will Yeepa! You will certainly become a culture. If you do something wrong, I will Yeepa! You and that will provide some level of sanity that we hope will grow organically with word of mouth and visibility”.

Temmie Amodu to Asabeafrika...'We are bringing Events Swap Services to enhance inter-relational service strategy among Events Practitioners'

 Yeeparipa!
You are equally working on a consumer whistle blowing mechanism called Yeeparipa.com which is set to serve the purpose of protecting consumers and service givers alike from dubious transactions. Can you tell us more about Yeeparipa!?    
First of all, I am an events technologist. I am a technologist. I did my HND in computer technology before we did the NDs and Post Graduates. So, yes, being technical is something that has been a part of me. I have my CISCO certification among other achievements; I am only trying to tell you my pedigree before we dabble into the events business. I used to work with M-TEC, I later worked with Philips as an engineer with Cisco certification, MP, CCNA, and I have all of that with Microsoft certification. I have a company called DotTSoule.com; it is a bulk sms concern. Now, what Yeeparipa! Is all about is to ensure consumer protection. Take for example you buy a car or you visit an hotel and book a room or let me even come closer to my business line since we are having an event-like conversation, you get to a venue and the venue gives you service, you pay full charge but somewhere in between your event, NEPA takes the light and their generator which suppose to give a change over has an issue. Your guests are sweating. If it is a top company, the emphasis will be that you have messed up someone’s job or someone’s means of livelihood and that means the person’s children will not go to school because he has lost his means of livelihood. Things like this happen where people mess people up because services are not perfectly handled. The next thing is to go online, go on face book and write the dirty experience and after a while, it dies down, it goes away. There is no place to check it out, there is no response to it, it is gone because of the chronological level of the timeline you get on facebook.

Temmie Amodu....Creator of Yeeparipa! Revolution

On Yeeparipa.com.ng the case is going to be different. It is a website we are developing, it is a service protection mechanism whereby the complainant will come and say ‘this is what has gone wrong’ and after we publish, we will give an opportunity for the defendant to equally come in and say ‘hey, listen, no, he didn’t pay on time and I gave him the condition’ because some people just come and slander people because they are malicious and not happy with the other person, they try to remove the fact that they might have contributed to the failure in the first instance. You have an MC for example configured to attend your event from 12pm to 3pm to service you but your event didn’t start until 2:30pm and the MC is already committed to somebody else at 4 or 5 O’clock. Somebody is going to be disappointed and you are going to now lambast this MC that ‘hey, he came to my event and left without honoring his brief, meanwhile you were supposed to have started early. You created confusion and you start giving blames all the way and because this person can not attack you as a client, you have all the aces. Sometimes, things like this happen. So, if we give you, like the Yep! Service in the world, Yep! Is a consumer whistle blower as well, to say ‘I have this bad service, I have this good service and it gives you the opportunity to respond if you are the person being complained against. It balances it out to say ‘this is the real truth’. In some instances, the person will come in and say ‘yes, we did this, we are sorry. As a matter of fact we are giving you three free tickets to a spa or a hotel as way of emotional compensation. So, we don’t hope to be malicious, we want to be a balance defender of consumers. I will Yeepa! You will certainly become a culture. If you do something wrong, I will Yeepa! You and that will provide some level of sanity that we hope will grow organically with word of mouth and visibility.


 (Watch out for Part 3 as Temmie Amodu talks on “Ten Reasons why the World needs DONALD TRUMP on this blog after this time out; Mr. Temmie Amodu can be reached via www.tsoule.com)

Gbenga Dan Asabe

Africa's Number One Celebrity Encounter Blog

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