Friday, 17 June 2016

FrieslandCampina WAMCO unveils Peak 456; Nigeria’s first growing-up milk for children

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From left, President, Nutrition Society of Nigeria , Professor Ngozi Nnam; Chief Marketing Officer, Royal FrieslandCampina, The Netherlands, AartJan Van Triest; Forensic Psychiatrist, Dr. Adegboyega Ogunwale; Ministry of Women Development and Poverty Alleviation representative, Mrs. Alaba Fadairo; and Marketing Director, FrieslandCampina WAMCO, Mr. Tarang Gupta at the launching of Peak 456 

Nigeria’s foremost dairy company, FrieslandCampina WAMCO has launched Peak 456, the first ‘growing up milk’ specially formulated for children in the age group of 4-6 years. It was unveiled by the president of the Nutrition Society of Nigeria, Professor Ngozi Nnam, at a ceremony held in Lagos.

The years from age 4 to 6 are often termed early childhood and this is a period of rapid skeletal and muscular development, as well as continuing brain growth. Studies have revealed that 90% of brain growth occurs during the first five years of life and this is a critical period when adequate nutrition is particularly important. Research also shows that undernutrition early in life can impair physical and brain development in a child resulting in a reduced capacity to learn, poorer performance in school and a lifetime of lost earning potential.
The Marketing Director, FrieslandCampina WAMCO, Mr. Tarang Gupta, reiterated Peak 456 is one of the initiatives of Friesland Campina in line with the company’s mission to ‘Nourish Nigerians with Quality Dairy nutrition”. He said that the children are the future of our country and we need to fuel their growth with optimum nutrition. Peak 456 growing up milk is specially formulated for children age 4-6years of age, with key nutrients crucial for brain development while ensuring their nutritional needs for growth are adequately met.
Peak 456 is fortified with DHA, an omega-3 fatty acid which is a major structural fat found in the brain and retina of the eyes. DHA influences a child’s developmental milestones such as motor skills, speech, learning, thinking, and visual development. Peak 456 also provides essential vitamins, minerals, protein and carbohydrate to meet the nutritional requirements of those vital years after a child’s third birthday.

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